Our Psion Icon – Embodying Adaptive Ingenuity
This is our new icon. We are proud of its strong distinctive form, the way it represents and dramatises the adaptive ingenuity at the heart of our company.
In creating our icon, we zeroed in on the name Psion. For over 30 years, Psion has stood for innovative technological solutions created through pioneering design and development. It was the natural building block for our new icon.
Giving adaptive ingenuity an iconic form
Our icon embodies adaptive ingenuity’s modularity, openness and customisation through the five characters that together form Psion.
Clearly sculpted from the same rectangular block, the modular characters each have their own distinctive size and shape. They are related, but irregular. They fit but do not repeat.
In a world of soft organic logos, our icon stands strong and proud – epitomising the robustness of our products, our modern technology and precision engineering.
Acting as wordmark and logo as and when required, our icon learns from and adapts to its environment – reflecting and reacting to its surroundings and the potential of an object or situation.